Track the metrics that matter to your mandate — not just IRR — alongside standard fund performance, so financial and impact reporting stop living in two different documents.
Built forImpact Venture FundsESG-Focused FundsMission-Driven Investors
01Impact KPIs
Financial returns and impact outcomes, side by side.
Define the KPIs your mandate actually tracks — jobs created, emissions avoided, diversity of founders — and report them with the same rigor as your financial metrics.
Fully custom KPI fields, defined by your fund
Impact metrics tracked per portfolio company
One report combining financial and impact performance
Impact Fund I▾
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KPIs - Impact Fund I
Custom Impact Metrics
Metric
Value
Jobs Created
1,240
Tons CO2 Avoided
38,600
% Female Founders
41%
Underserved Markets
18 cos.
Financial + Impact Returns
02 / Why impact funds switch
Built for a mandate that’s more than the return.
01
Impact isn’t bolted on
Custom KPIs live in the same record as financial data — not a separate ESG spreadsheet nobody keeps current.
02
LP reporting for a values-driven mandate
Deliver reports that show LPs the full picture: financial return and mission outcome, in one document.
03
Consistent tracking across the portfolio
Standardize which metrics every portfolio company reports, so year-over-year comparisons actually hold up.
A day with Seraf
A quarterly LP update for an Impact Fund Manager
9:00 AM
Collects portfolio KPIs
Jobs created and emissions avoided are already logged per company — no chasing quarterly surveys.
11:00 AM
Reviews financial performance
IRR and valuation changes sit next to the impact metrics for the same reporting period.
1:00 PM
Builds the combined report
One document tells LPs both the financial and mission story.
3:00 PM
Sends to LPs
The combined report goes out with both stories told from the same data.
“Seraf provides a good overview and statistics of the fund, and computes different ratios that are very useful for our quarterly reports as well as for our Board meeting presentations. We will soon test the new feature that automatically sends requests to portfolio companies to fill in their impact indicators. This will definitely make our impact reporting easier.”
LESLIE ZAMBELLI · Schneider Electric Venture Fund
Honest answers
Questions we get asked
Can we define our own impact metrics, not a fixed template?
Yes — KPI fields are fully custom, so you track exactly what your mandate cares about.
Do impact metrics show up in LP reporting?
Yes — impact and financial performance can be combined into one LP-facing report.
Can each portfolio company report different metrics?
Yes, though we recommend standardizing a core set across the portfolio so comparisons hold up over time.
Is this only for equity, or does it work for impact-focused credit too?
Both — Private Credit is launching Fall 2026 with the same custom KPI tracking available for loans.
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